BADGE Constructions, one of Australia’s leading construction companies, came to us with a classic problem—too many priorities and too little time. With multiple stakeholders to please and no clear digital direction, they needed a plan that would not only streamline their efforts but also amplify their presence in the industry.
Services Delivered
- Digital Audit & Reporting, Digital Marketing, Graphic Design & Branding, Social Media Management
Project Highlights
It feels like I’m working with an extension of an otherwise in-house marketing team. I can pick up the phone at any time and soundboard ideas. If another business was considering working with KOA I’d say 100% jump in. They’ll help you clarify a pathway forward building upon what you already know.
Babette Goodes
Marketing and Communications Manager BADGE Constructions
From Conflicting Priorities to Clarity
BADGE had the vision but lacked the time to bring it to life. We stepped in to:
✅ Develop a digital marketing strategy with clear goals and KPIs ensuring stakeholder confidence and measurable results
✅ Build a content plan that keeps brand messaging consistent
✅ Provide ongoing consultation and support whenever needed
With a structured approach in place, the marketing team could finally focus on bigger projects while we kept their digital presence strong.
More Reach, More Impact
A strong online presence is about making an impact. Here’s what we achieved:
- Positive engagement – 25% average engagement rate, (that’s 22% higher than the industry standard!)
- Growing audience – 190+ new LinkedIn followers per month
- Employer brand boost – 1,000+ job applications in 3 months
- More eyes on BADGE – 26% increase in website traffic, 70% rise in organic social visits
These numbers proved the power of digital marketing, building confidence among stakeholders and keeping BADGE ahead of the competition.
What’s Next? Laying the Groundwork for 2025
BADGE has seen real, measurable ROI from their investment in digital marketing, and our partnership continues to evolve. Our next phase focuses on positioning BADGE as a leader in Australian construction, gathering direct client feedback, strengthening partnerships and refining recruitment strategies.
For BADGE, the foundation is strong, and the future is bright. And for us? We’re just getting started.
