Discovery Holiday Parks
Discovering a content strategy and increasing engagement
In 2020, KOA Digital collaborated with Discovery Holiday Parks to craft a 12-month content calendar aligned with the organisation’s goals. We engaged stakeholders from various teams and conducted data-driven analysis, utilising insights from Google Analytics, SEO data, and more.
Services Delivered
- Digital Marketing, SEO, Social Media Management
Working with Koa Digital resulted in easy, professional and timely social media that delivered results. Highly recommend.
Natasha Malani
Managing DirectorSA Leaders
Strategy development backed by data
KOA Digital was engaged by Discovery Holiday Parks for a three-month contract aimed at constructing a comprehensive 12-month content calendar for the national organisation.
Our journey began with a comprehensive analysis, delving into product availability, off-season periods, and geographic locations. This analysis was data-driven, incorporating insights from Google Analytics, SEO keyword search volumes, social media metrics, booking data, revenue trends, seasonal variations, and local events and attractions segmented by region.
Creating a content calendar for success
By mapping this data, we sculpted a 12-month content calendar that resonated with our target audience. This calendar not only boosted website traffic but also drove bookings to specific park locations. We strategically linked data to relevant keyword search terms and volumes by region, resulting in a high-impact content calendar that addressed the right topics at the right times and in the right places. The 12-month content calendar was comprehensive, encompassing topics, keywords, location-specific details, dates, content types, lengths, and clearly defined KPIs.
We actively engaged with stakeholders, presenting content insights and recommendations that demonstrated our strategy for supporting business revenue goals. This alignment paved the way for content copywriters, social media managers, and direct marketing managers to coordinate their efforts efficiently. Our collaborative content schedule spanned various formats, including video, social media posts on platforms like Facebook and Instagram, email marketing campaigns, and search engine-optimised blog content and website promotional banners.
Post-implementation of the content calendar, the results were impressive. Discovery Holiday Parks experienced its most profitable year to date, marked by significant increases in website traffic, revenue growth in targeted parks, enhanced content engagement, and improved overall efficiency within the marketing department.
