Future Energy Week
Lighting up the Biggest Energy Event in SA
Future Energy Week brings together the brightest minds of Energy in South Australia. It’s a huge annual event, with over 60 speakers and 200 delegates. We’re proud to have been the driving force behind their digital marketing strategy for 2023, resulting in an sell-out event. Read on for how we did it.
Services Delivered
- CRM Management, Digital Marketing, Email Automation, Graphic Design & Branding, Social Media Management
Project Highlights
We have loved working in partnership with KOA Digital to deliver Future Energy Week. The team at KOA Digital have been a pleasure to work with from a standing start to a sell out event! The team have been delightful, inventive, creative, and conscientious in all their interactions. We look forward to working with them again soon.
Saffron Simpson
Project ManagerFuture Energy Week
A Click-Through-Rate of 19%? Yes please.
Three months out, we created our Digital Marketing Strategy with a clear target: achieving 120 ticket sales. We started by reconnecting with past attendees, sponsors, and speakers through email marketing campaigns designed to inform, educate, and ignite excitement. Our emails achieved an average CTR of 19%, with the top-performing one hitting an impressive 38%.
We ran social media on LinkedIn to reinforce our efforts, which reached over 6,000 accounts with an 8% engagement rate.
Results that speak for themselves
Our results speak volumes. Thanks to high-performing emails and engaging social media posts, we achieved a complete sellout of tickets two weeks before the event. The conference was a resounding success, leaving everyone pumped for Future Energy Week 2024!
