Geoff Merrill Wines
We used clever, no-nonsense marketing strategies to get results worth raising a glass to!
Geoff Merrill Wines in an award-winning winery nestled in the suburbs of Adelaide. This proud family-owned business has been recognised throughout Australia and around the world for its beautiful wine.
But untapped marketing opportunities and a clunky CMS were holding them back from scaling their brand and boosting sales.
Services Delivered
- Digital Marketing, Email Automation, Google Ads, Social Media Management, Web Design & Development
Project Highlights
“Amanda and her team at KOA Digital have helped to plan and execute a quarterly marketing plan that has seen our website traffic and sales skyrocket. They have gone above and beyond expectations to become a part of our business and identify ways for us to grow. I highly recommend this passionate and driven team”
Charley Merrill
General ManagerGeoff Merrill Wines
In October 2021, we met Geoff Merrill Wines. We pinpointed barriers and focused on budget-friendly, high-impact strategies, from web design to paid ads and content marketing.
Here’s what we did:
- Built a quarterly digital marketing strategy
- Designed and developed a website with a better user experience
- Created an automated email marketing campaign to drive direct traffic to the website
- Aligned campaign messaging across email, website copy, and social media
- Switched from product discounts to upselling with gift packs
- Set up Google Ads only when organic opportunities had been maxed out
- Tested and optimised based on the results
After just one month of only using organic strategies – email campaigns, website optimisation and social media posts – the results were incredible.
Direct traffic, engagement, and sales skyrocketed – Geoff Merrill Wines saw 166% more revenue!
In October and November 2022, we launched an organic Black Friday Campaign with offers that were impossible-to-pass-up. Two short, targeted, and beautifully designed email campaigns brought in $40,000 in sales.
This just showed us the power of email, and the incredible 1100% ROI it gave to Geoff Merrill Wines.
