Geoff Merrill Wines
We used clever, no-nonsense marketing strategies to get results worth raising a glass to!
Geoff Merrill Wines in an award-winning winery nestled in the suburbs of Adelaide. This proud family-owned business has been recognised throughout Australia and around the world for its beautiful wine.
But untapped marketing opportunities and a clunky CMS were holding them back from scaling their brand and boosting sales.
Services Delivered
- Digital Marketing, Email Automation, Google Ads, Social Media Management, Web Design & Development
Project Highlights
“Amanda and her team at KOA Digital have helped to plan and execute a quarterly marketing plan that has seen our website traffic and sales skyrocket. They have gone above and beyond expectations to become a part of our business and identify ways for us to grow. I highly recommend this passionate and driven team”
Charley Merrill
General ManagerGeoff Merrill Wines
In October 2021, we met Geoff Merrill Wines. As an established business with a strong reputation, they needed a trusted partner to help refine their marketing efforts, align their strategy, and deliver measurable results.
Together, we developed a strategy focused on budget-friendly, high-impact initiatives that combined creativity, data, and precision.
Our Approach
Here’s what we did:
- Built a quarterly digital marketing strategy to align all initiatives with their greater business objectives
- Created an email marketing campaigns to nurture leads and drive direct traffic
- Aligned campaign messaging across email, website copy, and social media
- Transitioned from discounts to curated gift packs for higher-order value
- Introduced paid ads only after fully maximising organic opportunities
- Created The Gaggle—a membership-based wine subscription inspired by the geese that grace the Geoff Merrill winery
- Continuously refined campaigns based on data to improve performance
Our tailored approach delivered measurable success, with a 166% revenue growth within the first month using only organic strategies!
A Fresh Pour for the Website
A well-designed website is the cornerstone of digital success. For Geoff Merrill Wines, we:
- Completely redesigned and developed their website to improve user experience and make purchasing effortless
- Enhanced navigation to showcase their premium products effectively
- Integrated features to support automated campaigns and drive direct traffic
The result? A user-friendly site that not only reflected the brand’s identity but also became a powerful tool for driving conversions.
A Black Friday To Remember
In October and November 2022, we launched a targeted organic Black Friday campaign using Email and Social Media that delivered exceptional results:
- Designed two high-impact email campaigns with irresistible offers
- Focused on tailored messaging to maximise engagement and drive conversions
The outcome?
- $40,000 in Revenue within days
- An incredible 1100% ROI from email marketing alone
