Mattia’s Pizza
Cooking Up A Mouth-Watering User Experience
Mattia’s Pizza is a beloved local business that brings the rich legacy of authentic Roman pizza-making to Adelaide. Through their online and in-person masterclasses, they empower pizza enthusiasts to craft their own authentic Italian creations. To serve their growing customer base, Mattia’s Pizza needed a seamless way for customers to book masterclasses and participate...Read More
Services Delivered
- Digital Marketing, Email Automation, Facebook Ads, Web Design & Development
Project Highlights
Amanda has been a delight to work with, right from the beginning of our very first discovery call! Her wealth of knowledge and experience in marketing, along with her genuine interest and passion towards understanding our products and business goals, has been absolutely amazing! We learnt new things to implement right from our very first meeting, and we have since walked away from our sessions with a clear plan and vision, along with the confidence to achieve our goals! Thank you, Mattia & Lisa.
Mattia & Lisa
Mattia's Pizza
A Website worth savouring
The first step was elevating their website. While it was already solid, we took it to the next level—making it more user-friendly, visually captivating, and designed to showcase their delicious pizzas at their best. Stunning imagery and a seamless layout allowed the products to speak for themselves, creating an engaging digital experience that drives conversions.
A user experience like no other
As part of the website overhaul, we built a dedicated CMS for their online Pizza Masterclass, designed to elevate the purchasing and learning experience. This platform features an easy-to-navigate, interactive walkthrough that guides participants step-by-step through their pizza-making journey. Bonus content adds extra value, creating a richer, more engaging experience.
The result? A seamless, intuitive platform that keeps users captivated from purchase to completion—turning customers into lifelong fans.
Email Automation to Match
Next, we designed email flows tailored to nurture Mattia’s Pizza’s customers at every stage:
- New Enquiry Flow to engage potential customers with a warm welcome
- Download Recipe Flow delivering useful content to build loyalty and trust
- Confirmed Masterclass Flow to provide clear, step-by-step instructions to get participants ready for their pizza-making journey
- Re-Engagement Flow to recapture the attention of past customers with playful and personalised messaging
- Abandoned Cart Flow to capture additional purchases of the online masterclass by reminding users of what they left behind
Each email was crafted with a playful tone that matches the brand, ensuring a cohesive and engaging experience.
Ongoing Consulting and Advertising
Since the relaunch, we’ve partnered closely with Mattia’s Pizza to refine their business goals and vision. Through regular consulting, we help them stay on track and adapt to changing market needs. Our Meta Ads strategy has been a game-changer for Mattia’s Pizza. By targeting the right audience with precision, these ads now consistently drive new sign-ups for the online masterclass—generating $4,000 in revenue every month. This reliable stream of income has become a cornerstone of their digital success.
Our ongoing collaboration ensures their digital presence remains fresh, vibrant, and effective—delivering results month after month.
