Cooking Up A Mouth-Watering User Experience
Mattia’s Pizza is an incredible local business bringing a legacy of authentic pizza making from Rome to Adelaide. They offer both online and in-person masterclasses to help you craft your own authentic Italian pizza. Their customers needed an easy way to book these masterclasses and participate online, as well as a website filled with beautiful imagery.
Amanda has been a delight to work with, right from the beginning of our very first discovery call! Her wealth of knowledge and experience in marketing, along with her genuine interest and passion towards understanding our products and business goals, has been absolutely amazing! We learnt new things to implement right from our very first meeting, and we have since walked away from our sessions with a clear plan and vision, along with the confidence to achieve our goals! Thank you, Mattia & Lisa.
Mattia & Lisa
Mattia's Pizza
The first step was redesigning their website. Although it was already good, it needed some elevation to become more user-friendly and visually captivating. We focused on enhancing the user experience and filling the site with stunning imagery to let their delicious pizzas speak for themselves.
Our goal was to create a beautiful and seamless experience for participants of the online course. We designed an easy-to-follow, interactive walkthrough of the course, presented step-by-step to guide users smoothly. Complete with bonus content, the platform makes it incredibly simple for people to sign up and complete their pizza-making journey!
The next step was creating email flows to help Mattia’s Pizza nurture their customers. We developed several automated sequences, including a New Enquiry Flow, a Download Recipe Flow, a Confirmed Masterclass Flow, and a Re-Engagement Flow. Each email was crafted with a playful tone to match the website, ensuring a cohesive and engaging customer experience.
Since the relaunch, we’ve been working closely with Mattia’s Pizza, helping them fine-tune their business goals and vision. We’re also running Facebook ads to keep a steady flow of new participants signing up for their online courses every month! Our ongoing support ensures their digital presence stays vibrant and effective.
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