Parrington Finance
We helped Parrington Finance position and launch their new brand in the market, with outstanding results.
Re-positioning in a new market isn’t easy. But it’s easier with a digital team behind you. After 13 years with the Elders brand, Parrington Finance emerged as a family-owned financial business, and they needed help positioning and launching their brand in the market. We created a new family-focused business, designed to help families across Australia with all their...Read More
Services Delivered
- Digital Marketing, Graphic Design & Branding, SEO, Social Media Management, Web Design & Development
Project Highlights
“When we started our business, we were pretty much novices, so having KOA’s expertise has been amazing. It’s been really handy to have someone to ask ‘what should we do.’ Having that service behind you is invaluable. you need someone who knows what they’re doing.”
Kara Parrington
Finance BrokerParrington Finance
A new beginning
Venturing out on your own is scary, but we made the process as comfortable and exciting as possible for Parrington Finance. We worked with Katrina and Kara Parrington, a fabulous mother-daughter duo, to design a brand that felt warm, rich and empathetic while still expressing expertise and professionalism.
User-experience comes first
The Parrington Finance website was created with families in mind, and user-experience and functionality were our top priority. We wanted to make it as easy as possible for home-seekers to find the information they needed. We populated it with consistent brand messaging to tell a powerful story and convey professionalism.
Building momentum
Once their website was live, it was time to get it out to the world. We began our SEO research to identify the top searched keywords in their industry. We also put a strong focus on Local SEO, a move that catapulted them to the top three search results in all local searches. Whether it’s Moana, Seaford, Aldinga, McLaren Vale, or any other neighboring suburb, they’re guaranteed to be found by locals.
Onwards and upwards
With our ongoing SEO and Social Media Management efforts, they’re now seeing a steady stream of a 10 to 20 cold leads every month – and the best part is, these leads are all coming in organically.
The crux of it all? Parrington Finance as a business, has grown by 40% in the past 12 months we’ve been privileged enough to work with them.
