Resources: guides, tools and templates
Search engine optimisation is a mixture of various techniques that aim to optimise your search engine rankings so that your site appears at the top of relevant search results and on top of your competitors. Many business owners don’t fully understand the fundamentals of SEO and its purpose. It can...
Social media has become as integral a part of business and marketing as the actual running of your business itself. In fact, it is now no longer acceptable to view daily business and marketing as separate entities but rather two parts of a greater whole – but you probably already...
Not every digital marketing agency is full service. Some agencies focus on one service like SEO or Google Ads, or content creation specifically. The question is if your business needs a singular service, or multiple marketing services – and if you’d like those service managed by one provider, or several....
If you’re looking to increase your company’s search engine optimisation in Adelaide, seeking the services of a professional SEO agency is the way to go. Many businesses try to do this themselves but often fail because it requires more than just putting a few words together. As long as search...
At KOA Digital, we help businesses be found & grow online. I’d like to challenge you to think about where most of your clients came from? What is your best sales channel? Are they Referrals Walk-ins Partners Retailers Now think about how you would continue to operate if that sales...
SEO continues to develop, and its techniques continue to be refined as the digital world evolves. However, the governing principles of matching specific keywords with search criteria and linking these to your platform to create traffic are as they have always been. Knowing how to remain up to date in...
Gone are the days of sign-writing, newspaper adverts and even flyers which may sound daunting to some and their traditional marketing methods. While these advertising methods may still serve some purpose in specific marketing situations, they will never bring you the reach that online advertising does like social media and...
If you delve into the world of digital marketing for even a second, you will see the term SEO plastered all around. If you’re here, it means that you’re ready to get to the bottom of this term and find out why it’s pasted everywhere you look in the realm...
Social media is fast becoming, though many believe that it already is, one of the most important parts of digital marketing. Today we’ll go over the top reasons why you should get your brand marketing on social media. If you’re reading this, know that it’s not too late! In a...
No matter what kind of business you own if you’ve got a website or a blog, building your email list is key to growing sales! When people opt-in to your email list it’s because they’re interested in what you have to offer. This is really going to improve your conversion rate. Here are...
A strong email list is still the most cost-efficient and effective way to grow your sales in 2023. Digital marketing spans a broad section of the internet from social media to Google Ads and content creation. It’s really hard to know where to focus, especially if you’re short on resources (and let’s...
Sitting down and writing a marketing plan can be daunting, especially if you don’t have a marketing background or prefer to be mastering your craft. So let us assure you, a well thought out marketing plan will ultimately save your business valuable time, resources and most importantly, boost sales. At...
