LOCAL SEO Services Adelaide
Put your business on the map
Bring in the locals with our Local SEO Services
Get a competitive Google Search edge
with Local SEO
Be found by locals
Local SEO is all about strengthening your Google My Business (GMB) profile, making you easily visible on Google Maps when locals search for your service.
Make your phone ring
A prominent click-to-call button on your GMB profile ensures potential customers can reach you with ease. It’s as simple as browsing through your business and connecting with a single click. The easier they can contact you, the better!
Build social proof
Leverage Google Reviews to build social proof and attract more customers. 89% of users read online reviews before making a service decision – so it’s a step you really can’t afford to skip!
Showcase your business
Let customers inside your walls. Share images of your office space and your awesome team. The more photos on your GMB profile, the more trust you’ll build.
Drive traffic to your website
Once potential customers find your GMB profile, we want to pique their interest and lead them to your website. A well-optimised GMB profile can send hundreds of new users to your website every month.
It’s time to
power up your profile
We’ll create on-brand campaigns and watch them closely
We fine-tune your profile with all the essential details: photos, business info, opening hours, website links and service offerings. We give your customers all the information they want at their fingertips.
Think of your GMB as your Google Social Media Channel. We make sure that fresh, engaging posts are regularly shared on your profile, showcasing your business and its unique culture.
We dive into the world of local SEO keyword research, selecting the perfect keywords to boost your GMB profile. So, the next time someone in your area searches for your services, your profile pops right up on their radar.
Reap The Rewards
Once it’s up and running, your GMB becomes a steady generator of website traffic and new leads. We’re here to ensure it stays in peak condition, optimised using time-tested SEO strategies while infusing it with your unique brand personality.
We have loved working in partnership with KOA Digital to deliver Future Energy Week. The team at KOA Digital have been a pleasure to work with from a standing start to a sell out event! The team have been delightful, inventive, creative, and conscientious in all their interactions. We look forward to working with them again soon.
Wellbeing SA engaged KOA Digital to undertake a review of agency digital platforms, including website and social media channels, and provide advice on transitioning our website analytics to GA4. KOA undertook this work efficiently and effectively, providing valuable insights and actional recommendations for consideration. The team was easy to work with and responsive, met all timelines and provided high quality work.
It really is exciting to not only see Ignite grow but also the CulturAlchemy brand as it becomes more well known. KOA Digital really have been an absolute delight to work with. A huge thanks for helping us navigate our way through and for your incredible flexibility. I think this is something we can all be proud of.
“When we started our business, we were pretty much novices, so having KOA’s expertise has been amazing. It’s been really handy to have someone to ask ‘what should we do.’ Having that service behind you is invaluable. you need someone who knows what they’re doing.”
“Amanda differentiates herself from other agencies by being genuinely passionate and professional. She is incredibly personable and attentive to anyone she works with and is always dedicated to meeting our needs. I would recommend Amanda to anyone looking for a digital solution – she is a delight to work with!”
Generate consistent leads for your business
What Is Local SEO?
Local SEO, short for Local Search Engine Optimisation, is a digital marketing approach designed to enhance a business’s visibility in local search results on search engines like Google. It’s geared towards companies with physical locations or those serving specific geographic areas. To achieve this, businesses need to optimise their online presence by creating and optimising a Google My Business listing, ensuring consistency in their business information across various online directories, and incorporating location-specific keywords on their website.
Encouraging customer reviews, building local backlinks, and generating local-focused content are additional strategies. All of these efforts are aimed at making a business more prominent to local customers who use search engines to find products, services, or information in their vicinity.
Why is Local SEO Important?
Local SEO is crucial for businesses with physical locations or local service areas for the following reasons:
- Enhanced Visibility: Local SEO boosts your presence in local search results, making it easier for potential customers to find you.
- Targeted Audience: It focuses on reaching a local audience, increasing the chances of attracting interested customers and improving conversion rates.
- Competitive Edge: Investing in local SEO can give you an advantage, as many businesses neglect this aspect, helping you outrank competitors.
- Mobile Search: With the rise in mobile searches, local SEO positions you to capture “near me” search traffic from motivated customers.
- Build Trust: A well-optimised Google My Business profile with positive reviews builds trust and credibility with potential customers.
- Data Insights: Local SEO tools provide valuable customer insights to enhance marketing strategies and make data-driven decisions.
Does Local SEO Work for All Business Types?
Local SEO can be highly effective for many types of businesses, but its suitability and impact can vary depending on the nature of the business and its goals. Here’s a breakdown of how local SEO can work for different business types:
- Local Businesses with Physical Locations: Vital for stores, restaurants, clinics, and others, attracting local customers, driving foot traffic, and boosting in-store sales.
- Service-Based Businesses: Plumbers, lawyers, electricians, and contractors target specific service areas, gaining visibility with local clients.
- Professional Services and B2B Companies: Build credibility, engage the local community, and promote events, despite not relying on foot traffic.
- Niche or Specialised Businesses: Effective for reaching niche audiences and standing out from competitors.
It’s important to note that while local SEO is beneficial for a wide range of business types, the specific strategies and tactics may vary. The degree of impact can also depend on factors like competition, the quality of execution, and the search behaviour of the local audience. It’s essential for businesses to tailor their local SEO strategies to their unique needs and objectives to maximise its effectiveness.
What is the best way to choose a Local SEO Agency?
Selecting the right Local SEO agency is vital for your business’s online success. To choose the best one:
- Define Goals: Clarify your objectives, such as boosting website traffic, enhancing visibility, or increasing local sales.
- Research Agencies: Find reputable local SEO companies in your area or those serving local businesses. Seek recommendations, read reviews, or search top-performing agencies online.
- Review Portfolios: Check their work examples and case studies with similar businesses to gauge their capabilities.
- Demand Transparency: Trustworthy SEO firms provide transparent reporting on rankings, traffic, and conversions.
- Assess Communication: Ensure the agency has an effective communication plan, fostering a good working relationship.
- Consider Location: While much SEO work can be remote, local SEO expertise and in-person meetings, if needed, can be advantageous.
By following these steps, you can select a local SEO agency that aligns with your goals and enhances your local online presence.
Is Local SEO Good for Branding?
Yes, Local SEO can be beneficial for branding, especially for businesses with a physical presence or those serving specific geographic areas. Here’s how local SEO contributes to branding:
- Enhanced Local Visibility: It boosts brand recognition by ensuring your business appears in local search results consistently.
- Credibility and Trust: An optimised Google My Business profile and positive reviews establish trust and reliability in the local community.
- Community Engagement: Creating local content, participating in local events, and engaging with the community on social media contribute to positive brand associations.
- Local Partnerships: Collaborations with local organisations, influencers, or businesses can expand your brand’s reach and reputation in the community.
How Do 'Near Me' Searches Work?
‘Near Me’ searches, or location-based queries, are a common way for people to find products, services, or information nearby. These searches are typically performed on search engines like Google, leveraging the user’s current or specified location to provide geographically relevant results. When users enter a ‘Near Me’ query, they signal their intent to find something in their vicinity, whether it’s a broad query like “restaurants near me” or a more specific one like “24-hour pharmacies near me.”
To enable ‘Near Me’ searches, users need to have location services activated on their devices, which are typically smartphones or computers. The search engine determines the user’s location using their device’s GPS or IP address and triangulate it with nearby Wi-Fi networks. Once the location is established, the search engine queries its database for businesses, services, or information that matches the user’s query. It then utilises various ranking factors to determine the order in which results are displayed. Users can click on these results to access more information, make phone calls, or get directions.