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The best LinkedIn marketing strategies for your B2B campaigns

For a long time, LinkedIn as a marketing tool was undervalued and underestimated. But today, LinkedIn has over 774 million users and over 58 million listed companies. Most importantly, 4 out of 5 LinkedIn members are executives or leaders that drive business decisions. So if you’re in a B2B market,...

3 Ways to Build Your First-Party Database in a Cookieless World

Given the fact that cookies are on their way out, you might be tempted to panic. But this is an opportunity to create direct relationships with your customers and focus on better strategies for personalisation and targeting — those based on first-party data. Fortunately, in the post-cookie world, it will...

Why PPC Advertising Is One Of The Most Effective Marketing Tool

Gone are the days of sign-writing, newspaper adverts and even flyers which may sound daunting to some and their traditional marketing methods. While these advertising methods may still serve some purpose in specific marketing situations, they will never bring you the reach that online advertising does like social media and...

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If you have a fantastic database but you aren’t talking to them via email, you’re leaving money on the table!

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