Most business owners know that social media is a powerful marketing tool. However, many struggle to use it effectively.
Social media is an important organic strategy. By itself, it’s often not enough to drive exponential growth, but it’s a crucial piece for increasing brand awareness, connecting with your target audience and reaching new potential customers. Social Media accounts for roughly one-third of online activity in Australia, with 21.45 million daily social media users. That’s a lot of untapped exposure for your business!
Put it this way, social media is the front door, or the concierge to your business. Anyone interested in your products or services are probably going to visit your Instagram before they purchase. The more thought you put into your social media content strategy, the more trust and authority you’ll build, and the better relationships you’ll have with your audience.
As a leading social media agency in Adelaide, here are our four proven strategies for effective social media management:
1. Focus on your audience’s wants and needs
This one seems like a no-brainer, but it’s easy to get caught up in promoting your products or services and forget that social media is about giving value & creating engagement, not just direct sales. The key to success is to always put yourself in the shoes of your audience. Ask yourself what they want to see, hear & learn about. Is this something they’re interested in? Will it make them stop scrolling? Always pack value into everything you post on social media content strategy.
A good way to do this is to stop thinking about what you want to say, and simply think about what your audience wants to hear. Relevant tips & tricks, long-form LinkedIn articles and educational carousels are all value-driven content ideas. On the other hand, fun videos, interviews and behind-the-scenes posts can also drive high levels of engagement and help connect you to your audience on a personal level.
Here’s a great example of a targeted social media strategy. Mortgage Medics regularly posts answers to their Frequently Asked Questions – questions that have come straight from their clients and therefore could not be more relevant to their target audience!
2. Monitor & test
You can’t just post and hope for the best. There needs to be a level of ongoing analysis to see what content is resonating with your audience and driving the most engagement. This is a key step in the social media management process! If you’re not sure where to start, Facebook, Instagram & LinkedIn Insights are a great way to get detailed information about the performance of your posts, including reach, engagement & clicks.
For more advanced monitoring, try a third-party analytical tool like Sprout Social or Hootsuite Insights. These provide detailed insights into your content, audience and competitors so you can fine-tune your strategy for maximum impact.
3. Post consistently
One of the most common mistakes we see businesses make is being inconsistent with their posting. If you only post sporadically, people will quickly forget about you and move on to someone else. The key is to be consistent so that your audience is always being exposed to your brand, and will make contact when they’re ready to buy. Consistent posting lets your audience know what to expect, and takes the trust they have in you to the next level.
The more you post, the more people you’ll reach and the higher your content will rank in the platform’s algorithm. A great way to help you post consistently is to use a scheduling tool, such as Sprout, Hootsuite or Later.
4. Engage a social media agency in Adelaide
Finally, to really feel confident in an end-to-end strategy, consider engaging a social media agency. KOA Digital is a social media agency in Adelaide, specialising in content creation, strategy and social media management for businesses in Adelaide and Australia-wide.
Starting with a comprehensive analysis of your target audience and your competitors, we can quickly determine which platforms will work best and develop an engaging content strategy. From there, we optimise your profiles and look for opportunities to improve performance each month.
We recently held an organic giveaway campaign for Parrington Finance, which reached almost 40,000 impressions across Instagram and Facebook and over 2,000 engagements. Another organic competition for the popular Adelaide business Geoff Merrill Wines, gained over 3,000 impressions and had 1500 engagements, this was generated without a single dollar spent on advertising. The data proves that with social media, anything is possible!
Our Social Media Management client, CulturAlchemy, enjoyed a 104% increase in their social media following in the first three months. They also increased their brand reach and exposure by 352%, referrals to their website from social media increased by 600% and they achieved a high engagement rate of 7%.
Like the look of those numbers? Reach out to us today for a free social media audit.
