SEO continues to develop, and its techniques continue to be refined as the digital world evolves. However, the governing principles of matching specific keywords with search criteria and linking these to your platform to create traffic are as they have always been. Knowing how to remain up to date in your SEO strategy is the nature of true optimisation. Here are our top ways to optimise your SEO efforts:
Speed And Trust
A slow website can be seen as frustrating, untrustworthy, and worst of all, not worth the wait. Losing a captive audience because your site is not up to speed (pun intended) is one of the worst ways to sabotage good traffic. Why not be your own auditor? There are a number of free or paid tools you can use to do a stocktake of your user experience in this regard. Identifying and rectifying any performance issues should be your very first port of call when it comes to SEO. In truth, site performance is even more important than keywords as it won’t matter if users are too annoyed to access your content. Creating a feeling of trust and authority starts with a website that adheres to expected performance standards.
Relationships And Sharing
Word of mouth is not what it used to be. Now, it takes the form of inbound links and the support of other trusted websites to generate the all-important link profile. High engagement comes from driving a need for users to share your content and building relationships between your content, other trusted sources, and additional users. Likewise, you should ensure that your content makes use of other websites with relevant content. This is paramount to growth and success, and it contributes to the B2B and B2C lead conversion.
Humans Vs. Machines
Your SEO needs to be mindful of the WHY behind every search. What is the motivation for the user’s search? How quickly do they need the information? What is the best way to deliver this information constructively and helpfully? Be sure to create your content and align your keywords with human beings and their needs before shifting your focus to search engines.
Some ideas to consider:
- Use an easy to read URL that holds meaning, not just machine-generated code.
- Make use of web analytics to better observe the habits and needs of your users.
- Craft a relevant and unique meta description.
- Create useful content.
If you want to improve your Adelaide Search Engine Optimisation today, contact KOA Digital on 0407 992 903.