Marketing in Adelaide can be extremely challenging for businesses. Leads are slow, competition is high and ad spend for your niche is exuberant. The main problem that business owners face is that they simply do not know where to start.
In a 2020 study, global marketers identified content marketing and marketing automation to be the two most effective digital marketing techniques for businesses (both at 17% of responses!). Read on for the tricks and techniques used by an established internet marketing agency in Adelaide.
If you’re looking for a full service agency in marketing for Adelaide, Brisbane or any other Australian state – check out our services here.
So, what is digital marketing?
Traditional marketing has its place…don’t get me wrong, BUT it’s indisputable that digital marketing has many advantages over traditional marketing tactics. You will spend less, get highly personalised and targeted campaigns and gain a far better insight into who your target audience is and why they buy from you. This allows you to focus your advertising budget on those most likely to be interested in what you have to offer. Digital marketing in Adelaide relies on data that can help you improve the effectiveness of your campaigns over time.
Most successful businesses, online and traditional brick-and-mortar, use digital advertising – if you aren’t already, why not?
What are the types of digital marketing?
Let’s focus on some of the most common AND effective types for Adelaide businesses:
- Content marketing – A powerful tactic that involves creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. For example..you could think of a question your target audience would ask you, turn it into a comprehensive blog, create a few social posts, reproduce the blog in your email marketing, make a video for Youtube then condense it into a reel.
- Marketing automation/Email marketing – Marketing automation is the process of using technology to automate marketing tasks, making it easier to scale your campaigns while still maintaining a high degree of personalisation. Email marketing works hand in hand with automation and should be KEY to any business.
- Search engine optimisation (SEO) – A strong, long-term organic strategy that involves optimising your website to rank higher in search engine results pages (SERPs). This can be achieved through on-page optimisation (what you see on the website) and off-page optimisation (ie. link building). For local Adelaide businesses, local SEO is a great way to boost your visibility. If you haven’t started a Google Business Profile.. do it now!
- Social media marketing (SMM)/ social media advertising – The process of using social media platforms to promote your brand, products or services. This can be done through organic (ie. free) or paid methods. Paid social media advertising is a great way to reach out to new audiences and target specific demographics with laser precision. Tiktok for Business, Facebook ads and LinkedIn ads are great platforms for paid SMM/social media advertising.
- Google ads – Also known as search engine marketing (SEM), this is the process of using paid advertising to appear in a search engine results page (SERPs). You might have seen those little banners and images pop up on a website or app when you’re browsing on your phone or computer. This could actually be a product or service you have already clicked on from another website. This is called display advertising, and it involves placing ads on websites or apps with the goal of reaching a defined audience. Google ads are a great way to drive traffic to your website and increase brand awareness, as well as retargeting website visitors.
Why does your business need digital marketing?
The answer is simple: because that’s where your customers are.
Think about what you’re missing out on. A recent study found that 99% of consumers have used the internet to find information about a local business in the last year! This means that if you want to reach your target audience, you need to have a presence where they are – which is quite obviously online!
Not to mention, digital marketing is one of the most cost-effective ways to market your business. It’s much more affordable than traditional marketing methods, such as print or television advertising, and it allows you to reach a larger audience with less effort.
Digital marketing for Adelaide businesses is a must-have. When you engage an agency or switch providers it’s important to remember that they’re not all created equal! The correct marriage of tactics will be completely unique to your business – and will vary depending on your specific industry, target audience and goals.
So, what is the most effective digital marketing for Adelaide businesses?
The answer may surprise you: it’s not just one type. The most effective digital marketing strategy is a combination of multiple techniques that are tailored to your specific business goals.
For example, if you’re looking to increase brand awareness, you might use a combination of SEO and social media marketing. If you want to generate more leads, PPC advertising might be the best option. And if you’re looking to increase sales, email marketing could be the missing piece of your puzzle.
The most important thing is to experiment and find what works best for your business. There is no “one size fits all” solution when it comes to digital marketing. This is where your choice in provider becomes key to your strategy.
A full service marketing agency for Adelaide businesses will be able to tell you what combination of tactics will generate the best results in line with your goals. This is one of the many benefits of dealing with a full service agency rather than an agency that only specialises in one area. You have to employ many different agencies rather than one, and the overall strategy is disjointed when dealing with so many different players. This can affect results while making your overall management fees much higher than they need to be!
The best way to identify the most effective digital marketing for your Adelaide businesses is to claim a FREE discovery call with a digital marketing expert (RRP $315). This discovery call will help you understand what digital marketing services will work best for your business, and how to get started.
