The Most Effective Digital Marketing for Adelaide Businesses

Marketing in Adelaide can be extremely challenging for businesses. Leads are slow, competition is high and ad spend for your niche is exuberant. The main problem that business owners face is that they simply do not know where to start. In a 2020 study, global marketers identified content marketing and marketing automation to be the […]

Goodbye Google Universal Analytics and Hello GA4

Universal Analytics is obsolete as of July 1, 2023 and Google Analytics 4 (GA4) is taking its place GA4 is Google’s next-generation measurement protocol and data model that gives you a more accurate picture of how users interact with your app or website. Universal Analytics (UA) is GA’s current measuring protocol and GA4 builds on […]

Building a New Brand? Here’s 4 Important Things You Should Know

Whether starting a new business or refreshing your current brand, there are important elements to consider to ensure your brand is remembered (for all the right reasons). Branding is about more than just visuals – it’s also about the messages you send to your customers, your brand personality, storytelling and being relatable to your audience. […]

Email Marketing in Adelaide is Still The Most Powerful Way to Get High ROI

Email marketing was once the king of online marketing, and it is actually still the most powerful way to get a high return on investment. It doesn’t matter what industry you are in or whether you sell products or services. If you want to connect with customers, clients, and leads, then there’s no better way […]

3 Ways to Build Your First-Party Database in a Cookieless World

Given the fact that cookies are on their way out, you might be tempted to panic. But this is an opportunity to create direct relationships with your customers and focus on better strategies for personalisation and targeting — those based on first-party data. Fortunately, in the post-cookie world, it will be possible to replicate the […]

How To Choose The Right Digital Marketing Agency

Not every digital marketing agency is full service. Some agencies focus on one service like SEO or Google Ads, or content creation specifically. The question is if your business needs a singular service, or multiple marketing services – and if you’d like those service managed by one provider, or several. If you choose to leverage […]

Top 4 Digital Marketing Tips That Will Help Your Business Grow

At KOA Digital, we help businesses be found & grow online. I’d like to challenge you to think about where most of your clients came from? What is your best sales channel? Are they Referrals Walk-ins Partners Retailers Now think about how you would continue to operate if that sales channel got taken away. This […]

5 Easy Ways To Organically Grow Your Email List

No matter what kind of business you own if you’ve got a website or a blog, building your email list is key to growing sales! When people opt-in to your email list it’s because they’re interested in what you have to offer. This is really going to improve your conversion rate. Here are five easy ways to organically […]

12 Easy Ways To Grow Your Email List

A strong email list is still the most cost-efficient and effective way to grow your sales in 2023. Digital marketing spans a broad section of the internet from social media to Google Ads and content creation. It’s really hard to know where to focus, especially if you’re short on resources (and let’s be honest, who isn’t). If […]

5 Elements Of A Successful Marketing Plan

Sitting down and writing a marketing plan can be daunting, especially if you don’t have a marketing background or prefer to be mastering your craft. So let us assure you, a well thought out marketing plan will ultimately save your business valuable time, resources and most importantly, boost sales. At the end of this article […]