Email marketing was once the king of online marketing, and it is actually still the most powerful way to get a high return on investment. It doesn’t matter what industry you are in or whether you sell products or services. If you want to connect with customers, clients, and leads, then there’s no better way to do it than using email marketing.
It is where your target audience is
With all the changes in the way we communicate with customers, it is easy to think that email is disappearing as a powerful tool for reaching customers. But email is used by 4.26 billion daily users around the world, making it the best way to ensure your target audience sees your business.
Email marketing is also more accessible than ever before. There are automation tools that enable you to create and manage your campaigns in just a few clicks. So, small businesses and even start-ups can reach potential customers online without having an extensive budget to reach and grow audiences.
Extremely predictable ROI
Although many businesses have started investing in social media marketing, email marketing still delivers the best predictable ROI. What’s that, you ask?
Whether organic or paid marketing, your campaigns rely on several external factors before generating decent ROI for you. Not email, though. It remains unchanged and if you play your cards right, you can count on it to deliver every single time.
The average ROI for email marketing is $36 for every $1 spent. And because it is so easily trackable and measurable, it allows for detailed analysis of campaign performance, which might not be the case with many other mediums.
High chance of getting seen
Another interesting finding is that email marketing has a higher average open rate than social media. The average open rate for email marketing campaigns is a staggering 21.33% compared to the 0.86% clickthrough rate of a tweet and 0.89% of a Facebook post.
So, with such high engagement rates, why isn’t everyone using email marketing? Perhaps because:
- You need to keep up with your customers’ needs over time; otherwise, you may miss out on opportunities or annoy your customers by sending them irrelevant messages and offers. In other words, spamming – which is where most businesses fail.
- It takes time to build an email list that generates revenue, so you need to be patient. If you are feeling stuck, we have outlined a brief guide that will teach you how to grow your email list organically. After all, this isn’t rocket science.
With the advent of streamlined campaigns and software such as Mailchimp or Constant Contact, email marketing has become a child’s play. With these tools, you can create personalised emails that target your ideal customers based on their interests and past behaviour — a perfect way to nurture relationships with your customers and increase sales!
With email automation, you can capture data from each interaction a customer has with you so that the next time they come back to make a purchase, they will be greeted by a customised email based on what they have previously bought from your store.
This level of personalisation allows for more engaging interactions, which in turn, leads to higher engagement rates, higher open rates, better click-through rates (CTRs), and well, amazing conversion rates, as well.
In essence, email automation tools have allowed you to automate every aspect of email marketing, thus allowing you more time to focus on growing your business.
You have complete control over your campaigns
Although social media plays an important role in building brand awareness and driving sales, it is essentially owned by the platform provider. This means that you never know when an algorithm change could affect your reach or engagement rates.
In contrast, email marketing is a true direct response medium where your content reaches the inboxes of your audience directly. This is what we meant by predictable ROI!
You have full control over sending emails to your list (including when and how often), which means that you can use this powerful tool in the same manner for as long as you want without worrying about the “next update” changing the way you run your operations.
Email marketing is a great way to get the most out of your marketing budget but only if the right people are working on your campaigns. At KOA Digital, we have helped countless businesses generate measurable results from their investments. And we can do the same for you, too. Get in touch with our team to know more.