An antennas and security business received 1,382 leads in 3 months at under $40 a lead, without increasing its ad spend. KOA Digital took the same budget the business was already spending and made it work harder.
The client
The client is an antennas and security business. We have kept the client anonymous, so this case study shares the numbers and the approach without identifying details.
Like most service businesses, they depend on a steady flow of enquiries. The goal was more of them without simply spending more.
What KOA Digital did
The brief was simple: more enquiries without spending more. Rather than increasing the budget, the work focused on getting more from the existing spend, with every lead tracked so the cost of each one was clear and the budget could sit behind what worked.
The result
Over 3 months the business received 1,382 leads, at under $40 a lead, with no increase in ad spend.
Why it worked
More budget is not always the answer. When ads, landing pages and tracking work together, the same spend can bring in far more enquiries, because money stops leaking into clicks that never turn into anything.
What this means for your service business
If you are already spending on Google Ads or Facebook and Meta ads and want more enquiries, start by measuring your cost per lead and lead quality. Then make sure every enquiry is followed up quickly. Our AI lead nurturing replies to new enquiries instantly and follows up until they book.
Want more leads from the same budget? Call KOA Digital on 0483 929 713 or book a call at koadigital.com.au/contact-us/.
