Writing Copy That Sells… 5 Copywriting Tips
for Beginners

So, you have a great product. But now you need people to believe your product is worth spending their money on. You need to tell a compelling story, and convince your audience to be a part of it!

How? Through concise, well-thought out and researched copy. There’s no doubt that copywriting is a skill, and one that can take time to master, but it’s crucial to remind your audience why they should buy from you, and not from someone else. Even a few slight wording changes could make the difference between someone leaving or engaging with your website.

To make your copywriting more compelling, start by implementing these five effective copywriting tips in your emails, social media posts and blogs:

1. Stick to one simple message.

To refrain from confusing your audience, don’t try to fit too many ideas into one page. Tell your customer exactly what your product or service is, in simple and concise words. Tell them only what they need to know. Simple copywriting that packs a punch, is the best way to grab and maintain attention.

To set yourself up for success, map out what you’re going to say before you start writing. Establish a structure and determine the one message you want to get across. Then you can start writing with clarity and a focused premise.

Example: Go from “create a beautiful brand and a new website that’s optimised for SEO and grow your email database” (too many ideas)  to “Create a beautiful, optimised website that attracts your audience.” (one idea)

2. Tell them how it will change their lives.

Your audience needs a reason to purchase your product, so talk directly to their pain points. What problem are you solving for them? How will your product or service transform their life? Make a contrast between what your customers’ lives look like before, and after they own your product. List these benefits in a simple and compelling way.

Example: “Struggling to generate leads with an outdated website? (problem) Create a beautiful, optimised website and watch quality new leads pour in.” (transformation)

3. People don’t want to hear about you.

Your audience doesn’t want to hear about you and your amazing achievements, so don’t make your copy all about yourself. Of course credentials are important, but they shouldn’t be the main focus of your message. Instead, change the focus to be on your audience. How will your exceptional talent and skill make THEIR life easier? Make a point of using ‘you’ and ‘your’ instead of ‘us,’ ‘our’ and ‘we’.

Example: Go from “we build exceptional websites” to “give your customers an effortless user experience with a beautiful, optimised website.”

“We put our customers first” to “You always come first”. 

4. End with one, clear Call to Action

You’ve explained what your product is and how it will help your customer, now what do you want them to do? Concluding with one clear Call to Action is the most important part of your webpage.

Only use one Call to Action, as any more may confuse your audience. Think about what you are trying to achieve with this message, and make your CTA about that. Is it to drive traffic to another page? Is it to fill in a form or contact your business? Pick one and seal the deal with a compelling CTA.

Example: “Start attracting your customers with a delightful online presence. Talk to us today.”

5. Re-read and Review

Every good piece of copywriting has gone through multiple reviews. If you think you’ve edited your copy enough, read it again! Has your message been expressed in a way that informs, engages and converts?

Check for things like:

• Unnecessary words
• Phrases that could be put in simpler terms
• Readability issues
• A compelling value proposition
• Addressed customer pain points
• Consistent personality and tone of voice
• A clear CTA