Gone are the days of listing your website alongside a string of keywords and crossing your fingers for results.
Understanding your customers & investing in User Experience is key to having a successful website and in turn a successful business. At KOA Digital, we have worked across a variety of service based industries. We’ve compiled five essential steps that can take your online presence to the next level.
1. Google My Business
If you have a local business, claim and optimise your Google My Business listing. This will help you appear in local search results and improve your visibility to your local target market. Select relevant categories that best describe your business and write a compelling and informative business description to maximise leads. Google My Business serves as a bridge between potential clients who are actively looking for your services in the area they live, and reaching out to you is the next natural step in their customer journey.
2. Email Marketing
Empower meaningful connections by collecting email addresses from both interested visitors and potential customers on your website. Take the opportunity to cultivate a more personal relationship with your audience by offering valuable information relevant to your industry, addressing their pain points, and providing updates on your services or products. Additionally, keep them engaged with exclusive promotional offers. Through strategic email marketing, you can effortlessly nurture these leads, while simultaneously building brand authority and establishing lasting brand recall, especially valuable in service-based industries.
3. Clear Call-to-Action (CTA)
Place prominent and persuasive CTAs on your website and Google Ads, such as “Sign Up Now,” “Get a Quote,” or “Contact Us.” Using consistent colours and buttons for CTA’s encourages visitors to take action and makes it easy for them to do so. A clear call to action guides a customer to the next step in your lead funnel. Taking the next step might not always be on top of the customers mind all the time but when presented with the option, when their impulse is high generates quality leads. It is always best to add multiple CTA buttons throughout the content piece to give your reader ample options.
For help creating cleverly placed CTA’s just like this one, book a call with our KOA Digital team below.
4. Lead Magnets
Create free resources like e-books, whitepapers, or templates that offer value to your audience. Obtain their email and contact information in exchange for the free resource. Lead magnets are essentially a tool to nurture quality clients, but we advise against simply creating freebies. Understanding your customers journey and their pain points is the only way to create quality lead magnets which will grab your customers attention amidst all the clutter.
5. Start Blogging
Create a blog on your website and regularly publish helpful, informative, and engaging content related to your industry. This will position you as an authority in your field and attract organic traffic to your site. Blogs are a great tool to improve your SEO rankings and create conversation around relevant topics. Having a blog page on your website helps redirect readers to your website where they can see your credentials and learn about your services.
These easy fixes when planned out strategically, work cohesively to impact your reach, visibility, and success online. While setting these processes up may be time consuming to begin with, they will generate higher lead numbers and be highly rewarding down the track.
If you need a trusted partner to do the heavy lifting for you , reach out to our expert team today.
Learn more about how we can help you today.
