Not every digital marketing agency is full service. Some agencies focus on one service like SEO or Google Ads, or content creation specifically. The question is if your business needs a singular service, or multiple marketing services – and if you’d like those service managed by one provider, or several. If you choose to leverage the services with a single service agency, you could end up needing to engage three or more separate partners to cover Email Marketing, Website Development and Social Media management.
Consider what your business objectives are before you decide on a single service agency, or an end to end provider!
Company size
It goes without saying that small startups and global enterprises won’t have the same digital marketing needs. Find the right provider for your company size and your personal objectives. This will come down to the required hours your specific goals will take to achieve and your budget.
Target market
Do you want to target buyers across the globe or focus exclusively on prospects in your local state or region? Do you know the demographic information of your audience – and how to talk to them? Your target market will make a big difference on the service provider you choose. If you have an idea of who you’re targeting and what digital platforms they use, a single service, or end to end agency could help you achieve your objectives!
Budget
Rates vary depending on the service you need and what agency you’d like to engage. Think of your budget.. for example, if it’s less than 5K a month (just in management fees) a full service provider may be able to package your services for you. A single service agency will only be able to provide one service which could blow out your budget. Think of the budget you have allocated, and what you want to achieve!
Assistance
It’s important to ask yourself how much you want your digital marketing service provider to handle. A full service agency has experience across many channels and looks at the overall business strategy, where a single service agency is an expert in one specific tactic. It’s advisable to have an idea of what you want to achieve and what results to expect when engaging a single service agency as they won’t be able to guide you on the entire marketing plan.
Is a single service agency, or an end to end provider better suited to you and your business? If you’d like some help deciding what suits your needs better, reach out for a chat! The team at KOA Digital are happy to help point you in the right direction for your business needs!
