So, you’re doing some paid ads, online marketing, social media, a bit of SEO and sending a couple of email campaigns per month. But how do you know the impact these activities are having on your business’s bottom line? Are they actually working?
This is where a digital marketing audit comes in. If you’re trying to grasp what digital channels are truly effective, you need to analyse everything you’re doing from top to bottom.
What is a Digital Marketing Audit?
A digital marketing audit is an assessment of your current digital marketing strategy and its effectiveness. The audit will take a close look at all aspects of your digital marketing operations, including your website, social media, content, and more. It will let you know what’s working, what’s not, and where things could be improved.
Why You Need a Digital Marketing Audit
An audit can help you get an unbiased assessment of your current digital marketing strategy. This is important because it’s easy to get caught up in the day-to-day details and lose sight of the bigger picture. With an audit, you can step back and take a look at your strategy as a whole, giving you a fresh perspective.
A digital marketing audit will allow you to measure various metrics and identify strategies that could benefit your business. It also indicates where your gaps are and gives you clarity and confidence in your online marketing decisions.
An audit will enable you to see:
- Where your target audience is & what platforms they’re using
- Who is currently being attracted to your website and why
- Your most engaging and your not-so-engaging types of content, offers and call-to-actions
- Your website rankings, traffic data and audience demographics
- What keywords you’re ranking for and which ones aren’t performing
As an online marketing agency, KOA Digital offers various audits for each piece in your digital marketing strategy:
1. Website Audit
A website audit is a process of evaluating a website for factors such as design, performance, content, accessibility, and compliance. The goal of a website audit is to identify issues that need to be fixed in order to improve the site’s usability and user experience, ultimately rank higher on Google and increase your conversion rate.
Discover if your website is responsive, engaging, intuitive and scalable across different platforms. The better optimised your website is, the more people will find it and the longer they’ll stay!
2. SEO Audit
An SEO audit is an examination of a website’s visibility and organic search traffic. The goal of an SEO audit is to identify issues that need to be fixed in order to rank your website higher on Google and other relevant search engines.
The main purpose of an SEO audit is to help you understand how well your website is currently performing, what you can do to improve your ranking, which keywords are ranking well and which aren’t performing at all. It will also help you identify any potential problems with your website that could be causing you to lose traffic or rankings (i.e. speed issues, broken links, syntax errors).
3. Social Media Audit
Social media is a powerful tool for businesses, but it can be difficult to know which platforms are the best fit for your company and what types of content will resonate with your audience to drive engagement. A social media audit can help you figure out where your business should be spending its time and energy on social media, what’s working, what’s not hitting and where you could be more creative.
4. Email Audit
An email marketing audit is an examination of a company’s email marketing strategy and its impact. The goal of an email marketing audit is to identify issues that need to be fixed in order to improve the email campaign’s results, including open rates, click rates and conversions.
An email audit will help you understand how well your email campaigns are currently performing, what you can do to improve your results, and how you can better engage your audience. Identify any potential problems that could be causing you to lose subscribers and gain clarity around which subject lines are working, what call-to-actions are performing and what time of day is the best to click send!
5. Brand Consistency Audit
To make your brand unified and memorable, all your marketing materials should be consistent and match your brand design. A brand consistency audit will identify whether your company logo is being used across all platforms and your brand messages & elements, including colours, icons and typography are consistent across all marketing materials.
Overall, a digital marketing audit is a valuable tool for businesses of all sizes. If you’re not seeing the results you want from your current strategy, an audit can help you identify areas of improvement. Contact our online marketing agency today to learn more about how we can help you grow your business.
